Capabilities

With a background in journalism and business, I bring unique qualifications to the challenge of marketing communications. 

As a journalist, I learned the importance of rigorous upfront research and the value of a clear, well-structured written presentation.  My experience in business prepared me to meet the focused demands of targeted marketing, technical selling and B2B communications. 

Clients call on me to describe their systems and solutions in active, compelling sales and marketing language.  They trust my ability to interact with and write for C-level constituencies.  They count on me for prompt and professional service.  Most of all, clients trust me to deliver powerful, results-oriented business communications.

I specialize in writing:

Contributed articles

White papers           

Newsletters  

Customer case studies

Product brochures

Corporate collateral materials

Internal communications

Annual reports/investor relations 

Website content

Datasheets

Press releases

Analyst communications

Executive biographies

Lead generation programs

Business and marketing plans

Print and electronic advertising

 

 

 

To review samples of my work, please contact me today.