Insights

I’ve learned some things over the years. Here are a few of my thoughts on the process of marketing communications, on writing for business, and related topics. I plan to post additional items as time and client deadlines allow.

Creating Effective White Papers
What I’ve learned in 20+ years of planning, organizing and writing corporate white papers

Selecting the Right Freelance Writer
And why it might not be me

Executive Communications
The art and science of writing to (and for) C-level constituencies